Est. 2024 · New Delhi Design · Film · Branding
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← Back to Graphic Design Branding · Project 02

Arnika

The Brief

Rooted in nature, crafted for modern wellness.

Arnika is a herbal wellness brand inspired by the healing power of nature. Built around purity, balance, and traditional botanical wisdom, it offers natural oils and remedies for everyday well-being. The identity blends organic forms, earthy tones, and clean typography to create a brand that feels authentic, calming, and trustworthy—bringing nature's goodness into modern lifestyles.

Year 2025
Industry Cold-Pressed Oils
Tools Adobe Illustrator · Adobe Photoshop
§ 02 The Mark Logo & Theory
Logo Theory

A symbol of growth, balance, and nature in harmony.

The Arnika mark is inspired by botanical leaves arranged in a radial form, representing growth, vitality, and holistic wellness. Its clean geometric structure creates a timeless identity that feels both natural and premium.

Concept
Represents nature, healing, and balance.
Form
Built using repeated leaf elements in a symmetrical layout.
Behaviour
Simple, scalable, and recognizable across print and digital media.
§ 03 Logo Types Three Treatments
§ 04 Process Sketch & Development

From concept to a timeless identity.

The Arnika logo began with simple geometric guidelines and botanical sketches inspired by leaves and natural growth. Through multiple refinements, the symbol and wordmark were balanced to achieve clarity, symmetry, and versatility. The final mark reflects the brand's values of purity, wellness, and harmony while remaining recognizable across both print and digital applications.

MediumAdobe Illustrator StageLogo Concept & Grid Development IterationsMultiple refinements to achieve balanced proportions and visual consistency
§ 05 Colour Palette & Typography Colour & Type
Colour Palette
Sage Green #6A8A63
Sandstone Beige #C4BCA6
Ivory White #F8F6F1
Typography
Primary Typeface

Basgira

SERIF DISPLAY · REGULAR · HEADLINES & LOGOTYPE
Body Typeface

Poppins

SANS SERIF · REGULAR · BODY TEXT & DESCRIPTIONS
§ 06 Mockups Visual Direction
§ 07 Brochure Applied Design
Brochure design Back
Brochure design Front
Brochure

Designed to educate, inform, and strengthen the brand experience.

The Arnika brochure extends the brand beyond the product by sharing its story, values, and benefits in a clean, nature-inspired layout. It combines elegant typography, botanical imagery, and a calming color palette to create an informative piece that builds trust while reflecting the brand's commitment to natural wellness.

The brochure is designed with a clear visual hierarchy, making product information easy to explore while maintaining a premium and approachable feel. Every spread reinforces Arnika's identity, ensuring a consistent experience across both print and brand communication.

MaterialPremium Matte Paper FinishMatte Finish with High-Quality Offset Printing DimensionsTri-Fold A4 Brochure
Previous Project Vestura