An AI-powered fashion platform that lets people discover their style before they buy.
Vestura combines AI-powered virtual try-on with premium fashion, helping users discover the perfect fit before they buy. Its editorial identity blends timeless design with modern technology.
From rough mark to final form.
The Vestura identity began as a series of hand-drawn explorations focused on creating a wordmark that felt bold, timeless, and unmistakably unique. Through multiple refinements, each letter was carefully shaped to balance expressive curves with clean geometry, resulting in a custom identity that reflects confidence, individuality, and modern fashion.
HAND-DRAWN CUSTOM FONT · ORIGINAL DESIGN
Helvetica
SANS SERIF · REGULAR · BODY TEXT & USER INTERFACE
Packaging that protects today and serves tomorrow.
Vestura's cylindrical packaging is designed to maximize space efficiency while protecting garments during delivery. Its reusable structure encourages a second life—as a planter reducing waste and extending the product experience. By combining sustainable materials with thoughtful design, the packaging becomes part of the brand story rather than something that's thrown away.
Built to last beyond the unboxing, every package reflects Vestura's vision of thoughtful design and conscious living.
A short walkthrough of the identity — logo, palette, type and packaging in motion.
The homepage introduces Vestura through a clean editorial layout that prioritizes imagery and simplicity. A minimal navigation, refined typography, and immersive visuals establish the brand's identity while directing attention toward the latest collection. Every element was designed to create an elegant first impression without overwhelming the user.
The cart experience focuses on speed, clarity, and confidence throughout the checkout process. Product details, quantity controls, and the order summary are presented in a structured layout, allowing users to review their selections effortlessly. A distraction-free interface ensures a smooth transition from browsing to purchase.
The AI Stylist provides a personalized shopping experience by allowing users to create a virtual profile and customize measurements and style preferences. Garments can be previewed on a digital avatar before purchase, helping customers make informed decisions while reducing uncertainty around fit and styling.